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Manchester United,
like many other clubs, didn't wear a shirt badge for ordinary
After Football Association concerns about 'pirate goods' Clubs were advised to copyright a Club badge.Unable to copyright something so close to the City of Mancheser coat of arms a new design was agreed on. In come the 'red devil' based on the Club's adopted nickname from the 1950's. Redesigned and simplified in 1998, the main features are retained, but by emphasising Manchester United without the additional lettering, the Club now has a unique brand badge to present every aspect of its activities.
The shield hangs from a decorative support, above and below the shield are schrolls bearing the legend 'Manchester United' in gold lettering. At the left and right of the shield and between the ends of the two schrolls are representations of footballs.
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League matches. It was only FA Cup final appearances that merited
one. The 1909 cup final saw the red rose of Lancashire being
used but by 1948 the City of Mancheser coat of arms was adopted.
The complexity of the City of Mancheser coat of arms prevented
its widespread use and Manchester United started using a new
design. Still based on elements from the coat of arms it gave
the Club a distinctive yet personal badge firmly identifying
the Club with Manchester.
The livery is gold
represented by yellow (or) and red (gules). At the centre is
the shield, bearing the device of the red devils symbolising
the Club's nickname. In the Chief (top panel), is a full rigged
ship symbolising Manchester's commercial enterprise.
